Introduced in 1965 by Speidel-Textron (a manufacturer of watches, watchbands and silver jewelry), British Sterling was launched initially only in exclusive jewelry stores, with slogans like, “Make him a legend in his own time”. Distinctive luxury and style as fine as sterling silver, its whisky flask bottle has remained unchanged for over 50 years, with variations only in sizes and label design. British Sterling is a classic fragrance with modern appeal.